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How one of Steve Jobs' favorite proteges helped turn around a lagging fashion brand.

In Argentina, AXE runs an interesting online campaign featuring The Cleaner. This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure.

When visiting the website, you will get to know The Cleaner in two different episodes. And although my Spanish is pretty bad, I get the picture easily, and so will you. The cool thing is that due to lenght, size and quality of the video’s, it feels like a little movie you’re part of. The campaign is set up to promote different AXE showergels, among which the new Instinct range.

Via: illegal advertising

 

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