Waitrose invests in mobile presence
News from Brand Republic 30 Jul 2010, 5:00 pm CEST
Waitrose has launched a free iPhone app and mobile website in response to an increased number of browsers accessing Waitrose.com through their mobile phones.
CR August issue: Make Your Own Pinhole Camera
CR Blog 30 Jul 2010, 4:42 pm CEST

The CR cutting board has never seen the like
The final cut-out-and-make project from CR's Bumper Summer Fun issue is perhaps the most challenging. But to prove it can be done, here's our very own 'Pinolta' pinhole camera that we made earlier with some invaluable help from our intern Jasmin...
The Pinolta camera is one of several models you can make from Justin Quinell and Josh Buczynski's Build Your Own Paper Cameras, published by Ilex Press (£12.99).
Justin and his publishers kindly let us include the instructions to create the Pinolta model in the new issue and also house downloadable templates for the camera on the CR website, along with notes on how to load and expose your film.
So all you need to make your own Pinolta is a copy of the Bumper Summer Fun issue, some A4 card (220 gsm recommended), a printer, a scalpel or scissors, some glue, a needle, an aluminium drinks can and two regular camera films. (The needle is used to make the tiny hole you need in your flattened square of aluminium).
Of course, the photographic fruits of our endeavours will be shared on the CR blog once we read up a bit on how to properly expose our film in a pinhole style. Suffice to say we'll be taking our surprisingly sturdy Pinolta around the office and on to the streets of Soho early next week. So once we're back from the chemists, expect a holiday slide show courtesy of CR!
Here's a better look at Jasmin's Pinolta, with the shutter closed...

...and – wait for it – open. The metal you can see is the "lens" of the camera which is made from a drinks can. The "pinhole" is in the centre of the lens and is easily made with a needle:

More details on the book, Build Your Own Paper Cameras, at ilex-press.com. Make sure you also check out pinholephotography.org for examples of the kinds of images you can make.
And we'd love to see any pictures you take with your Pinoltas, not to mention shots of your cameras too.
Rachel's food company sold to French firm
News from Brand Republic 30 Jul 2010, 4:34 pm CEST
Rachel's, the organic yoghurt maker, has been sold by its US parent company to France's Groupe Lactalis for an undisclosed amount.
Behind the Rebrand: Virgin Atlantic
News from Brand Republic 30 Jul 2010, 4:16 pm CEST
Rebranding an aircraft fleet is far more than the typical paint job.
Facebook tool launched to help brand moderation
News from Brand Republic 30 Jul 2010, 3:09 pm CEST
Social media management company Tempero and technology firm iPlatform have unveiled a tool that allows brands to better manage and track activity on their Facebook pages.
Media Bitch's Diary 30 July
News from Brand Republic 30 Jul 2010, 3:09 pm CEST
It's a Richard Desmond special this week, as former employees lift the lid on the quirky habits of Five's 'quackers' new owner - although Elle, the Evening Standard, Initiative and NatMags also get a look in
Disney needs to slap Youtube stat: Daft Punk's TRON LEGACY score is leaked online
Adland.tv 30 Jul 2010, 2:29 pm CEST
You know that I'm exited about Tron, and right now I'm listening to the Daft Punk's Tron legacy score which has been leaked online and helpfully uploaded to youtube for maximum spread.
This will not please Disney. Unless of course, they are the ones responsible for the leaking... Hmm. The Tron movie came about in an interesting way, at the Boards Summit Ed Ulbrich, from Digital Domain explained: "Tron is not a movie" the case study of how a prototype launched a multi-faceted world. Tron is not, and never will be just the film.
Previously on Tron, the Flynn Lives - Grid Concept / Prototype film and that same film as a mashup with Michael Jacksons "Beat It".
Tron Legacy hits U.S. theaters on Dec. 17, 2010 in Disney Digital 3D™ and IMAX® 3D and I'm already looking for my Tardis because, gawd, I can't wait!
PE Publishing's B2B business moves to Caspian
News from Brand Republic 30 Jul 2010, 2:25 pm CEST
EXCLUSIVE: PE Publishing (PEP) has offloaded its entire B2B publishing business to Caspian Publishing in a bid to boost its audience across flagship titles including Professional Engineering and Automotive Engineer.
TO READ IMechE offlaods its entire publishing portfolio
News from Brand Republic 30 Jul 2010, 2:25 pm CEST
PE Publishing (PEP) has offloaded its entire B2B publishing business to Caspian Publishing in a bid to boost its audience across flagship titles including Professional Engineering and Automotive Engineer.
Comparethemarket concludes meerkat trilogy
News from Brand Republic 30 Jul 2010, 2:00 pm CEST
The final ad in Comparethemarket.com's Aleksandr Orlov mini-film trilogy is to run on TV from 1 August.
Former UM leader Perry becomes C4 head of airtime sales
News from Brand Republic 30 Jul 2010, 1:43 pm CEST
Channel 4 has appointed Universal McCann's former vice-chairman, Mick Perry, as head of airtime sales, replacing former head of agency sales Matt Shreeve who left in April.
Comparethemarket.com concludes meerkat trilogy
News from Brand Republic 30 Jul 2010, 1:43 pm CEST
The final ad in Comparethemarket.com's Aleksandr Orlov mini-film trilogy is to run on TV from 1 August.
"in the midst of all this racial tension.. One fat guy just wanted to get on telly"
Adland.tv 30 Jul 2010, 1:36 pm CEST
He's been mocked by Russell Howard, he's been at the school protest, he's been spotted at the news report of a building fire in Peckham, he's been seen laying down flowers at the memorial of victims of the 7/7 attack. People thought he might be viral marketing for something - after all, we're used to it now with faceless people and such. Maybe he was like the Observer pointing to the pattern in Fringe - this might even explain why the man only owns one pale skin-colored shirt. Blogs like Fidgetwith collected screenshots of his appearances.
Well, his name is Paul Yarrow and he's now been interviewed in London Evening Standard, by the BBC and even become the star of the flash game "Kick the news stalker".
What I find most interesting about Paul's stunt, was that so many people honestly thought it that it was viral advertising of some sort. I've been telling y'all for years that this is the danger when doing stunts for stunts sake... It reminded me about something Ernie Schenck said in one of his (as usual) heavily commented posts here on adland an eon ago (well, five years, and that's an eon in internet time).
People are so saturated with all the virally, bzzzagenty, who-knows-whoto-trust-anymore stuff, they actually long for the days when ads were just ads.
I think we might soon reach that point, if we haven't already.
British Airways slumps to £164m loss
News from Brand Republic 30 Jul 2010, 1:23 pm CEST
British Airways has blamed industrial action and disruption caused by the Icelandic volcanic ash cloud, after recording a £164m pre-tax loss in the second quarter.
JCDecaux UK revenue rises 13.5% in first half
News from Brand Republic 30 Jul 2010, 1:23 pm CEST
UK revenue at outdoor media owner JCDecaux was up 13.5% in the first six months of 2010, bolstered by the integration of the Titan assets and strong performances in street furniture and billboards.
Channel 4 Sales to restructure
News from Brand Republic 30 Jul 2010, 1:23 pm CEST
EXCLUSIVE: Channel 4 Sales is set to restructure its 175-strong sales force into multi-disciplinary agency teams following a comprehensive review by Boston Consulting Group led by sales director Andy Barnes.
IPC creates digital programme director role
News from Brand Republic 30 Jul 2010, 1:03 pm CEST
IPC has appointed Tara Whitaker as its first digital programme director, to focus on strategic initiatives across the company.
Channel 4 Sales restructures into agency-focused teams
News from Brand Republic 30 Jul 2010, 1:03 pm CEST
EXCLUSIVE: Channel 4 Sales has restructured its 175-strong sales force into multi-disciplinary agency teams following a comprehensive review by Boston Consulting Group, led by sales director Andy Barnes.
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